Context of this Job
This is an open position for PR & Media at Isha Foundation.
The foothills of the Velliangiri mountains, forty kilometers from the city of Coimbatore in South India, serve as home for the Isha Yoga Center. The Center is dedicated to fostering inner transformation and creating an established state of wellbeing in individuals. The large residential facility houses an active international community of brahmacharis, full-time volunteers and visitors. Established by Sadhguru as a powerful sthana (a center for inner growth), it is unique in its offering of all the four paths of yoga – gnana (knowledge), karma (action), kriya (energy) and bhakti (devotion). Every week, thousands of people converge at the center to seek out inner peace and wellbeing, making it a vibrant hub of spiritual growth and activity.
“The reason why the ashram is being structured and created the way it is, is to make people understand that a spiritual process does not mean barrenness of life. Spiritual process means grandeur of life. It does not mean obscenity of excess but grandeur of life. Some aspects very carefully crafted to be minimalistic, some elaborate and exuberant.” - Sadhguru
What your role will be
Paid Media Manager position is a full-time, on-site role, working with our Online Marketing Team, Copywriters, Project Managers, Strategists, Designers and Programmers. This person is focused on managing multiple paid digital marketing campaigns.
This position is best suited for a candidate with prior online paid marketing experience. The Digital Paid Media Manager should possess a firm grasp of the primary online marketing strategies: SEO, paid search, social platforms, content marketing, targeting, and retargeting.
Additionally, this team member should have a working knowledge of all the major paid platforms and different campaigns that can be run
Excellent communication and research skills are essential to the success of this position. The Digital Paid Media Manager must have the ability to work across multiple accounts on a daily basis, efficiently organizing workflows and delivering on deadlines.
Minimal Educational Qualifications: Bachelor of Arts(B.A) and / or Bachelor of Commerce(B.Com) and / or Bachelor of Science Computer Science and / or Bachelor of Engineering(B.E) and / or Master of Business Administration(M.B.A)
Skills and Competencies: Has extensive experience with paid marketing across different platforms (Facebook, Adwords) Is an exceptional writer: capable of crafting well-written messages quickly Is a strategic thinker: able to plan and process Is eager and able to learn new things and stay on top of current marketing trends Is a strong communicator Is comfortable hitting daily deadlines Demonstrates strong analytical skills Is social media, web and tech savvy (experienced with Facebook, Twitter, LinkedIn, Google Local, WordPress, Excel, Google Drive and Google Spreadsheets)
Computer Skills: Experience with Facebook, Google Display Network, Google Search Proven track record of similar campaign management role SEO knowledge Google Analytics and advanced Adwords Editor knowledge Advanced Excel Experience setting up and using Google Tag Manager Must stay current and maintain industry knowledge, trends etc. in digital space
Required Work Experience: 5 years
Gender Preference: None
What do we look for in our candidates?
Entrepeneural Spirit and an egoless nature.
Proven work ethic with utmost integrity and desire to excel and succeed.
Self motivated, passionate, empathetic and approachable.
You love to have fun, but you also take your responsibilities seriously.
Phone: (0422) 2515609 / 2515610
Isha Yoga Center
Ishana Vihar Post
Coimbatore – 641 114
Tamil Nadu, India.