Context of this Job
This is an open position for Sales & Marketing at Isha Foundation.
The foothills of the Velliangiri mountains, forty kilometers from the city of Coimbatore in South India, serve as home for the Isha Yoga Center. The Center is dedicated to fostering inner transformation and creating an established state of wellbeing in individuals. The large residential facility houses an active international community of brahmacharis, full-time volunteers and visitors. Established by Sadhguru as a powerful sthana (a center for inner growth), it is unique in its offering of all the four paths of yoga – gnana (knowledge), karma (action), kriya (energy) and bhakti (devotion). Every week, thousands of people converge at the center to seek out inner peace and wellbeing, making it a vibrant hub of spiritual growth and activity.
“The reason why the ashram is being structured and created the way it is, is to make people understand that a spiritual process does not mean barrenness of life. Spiritual process means grandeur of life. It does not mean obscenity of excess but grandeur of life. Some aspects very carefully crafted to be minimalistic, some elaborate and exuberant.” - Sadhguru
What your role will be
• Increase organic traffic through initiatives like optimizing pages to improve ranking for top search keywords
• Manage performance marketing
o Manage PPC marketing
o Optimize to bring down cost of acquisition
o Choose relevant, exhaustive and expansive keyword
o Improve AdWords Quality Score
o Manage and refine landing pages
• Improve Repeat Rate
o Divide customers in key segments
o Decide monthly emailer content for all segments, decide on creatives
o Improve key stats for emailing activity (bounce/junk/open/click rate)
• Improve User Experience
o Improve visitor to buyer conversion
o Find pages with high drop-offs, optimize to improve conversion
o Improve site speed, time on site and reduce bounce rate
o Own and update homepage banners and landing pages regularly
o Create brief for creatives, coordinate with web designer to create new pages/banners
• Track and report key business analytics on a daily basis
• Design, build and maintain our social media presence
• Drive product launches
• Conduct user researches
• Collaborate with agencies and other vendor partners
Minimal Educational Qualifications: Any
Skills and Competencies: • Proven working experience (3-5 years) in digital marketing with consumer brands • Candidate should be an expert in paid marketing on Google AdWords & Facebook Ads • Experience managing SEO, SEM, emailers, social media and display advertising campaigns • Highly creative with devising digital campaigns that engage, inform and motivate users • Experience in creating design briefs for banners, landing pages and emailers • Strong analytical skills and data-driven thinking. Knowledge of analytics tools like Google Analytics • Up-to-date with the latest trends and best practices in online marketing
Computer Skills: • Candidate should be an expert in paid marketing on Google AdWords & Facebook Ads • Experience managing SEO, SEM, emailers, social media and display advertising campaigns
Required Work Experience: 4 years
Gender Preference: None
What do we look for in our candidates?
Entrepeneural Spirit and an egoless nature.
Proven work ethic with utmost integrity and desire to excel and succeed.
Self motivated, passionate, empathetic and approachable.
You love to have fun, but you also take your responsibilities seriously.
Phone: (0422) 2515609 / 2515610
Isha Business Pvt. Ltd.
No. 8/93, Siruvani Main Road
Indira Nagar Bus stop
Madampatti, Coimbatore - 641 010
Tamil Nadu, India.