Context of this Job
This is an open position for Sales & Marketing at Isha Foundation.
The foothills of the Velliangiri mountains, forty kilometers from the city of Coimbatore in South India, serve as home for the Isha Yoga Center. The Center is dedicated to fostering inner transformation and creating an established state of wellbeing in individuals. The large residential facility houses an active international community of brahmacharis, full-time volunteers and visitors. Established by Sadhguru as a powerful sthana (a center for inner growth), it is unique in its offering of all the four paths of yoga – gnana (knowledge), karma (action), kriya (energy) and bhakti (devotion). Every week, thousands of people converge at the center to seek out inner peace and wellbeing, making it a vibrant hub of spiritual growth and activity.
“The reason why the ashram is being structured and created the way it is, is to make people understand that a spiritual process does not mean barrenness of life. Spiritual process means grandeur of life. It does not mean obscenity of excess but grandeur of life. Some aspects very carefully crafted to be minimalistic, some elaborate and exuberant.” - Sadhguru
What your role will be
Work with marketing team, understand the overall campaign objectives, develop & execute paid search marketing strategies across various ad platforms (Google, YouTube, Facebook, LinkedIn).
Work with design & video teams, provide inputs as well as feedback to obtain banner ads & video ads Work with technology team, ensure paid search ad platform codes & Google Analytics tracking codes are triggering & collecting data.
Manage the day-to-day search marketing activities of the various campaigns across different ad platforms , including the campaign planning, implementation, and budget management.
Monitor and build daily reports on the effectiveness of online marketing campaigns, meet & review with stake holders, and optimize to achieve the targets.
Minimal Educational Qualifications: Bachelor of Commerce(B.Com)
Skills and Competencies: In-depth knowledge of the leading PPC platforms, social media ad platforms and display ad networks. Proven track record of paid marketing successes. Familiarity with landing page design and conversion rate optimization (CRO) best practices. Ability to write compelling ad copies positioning the product / service properly to the target audience. Strong communication and collaboration skills. Expert knowledge of excel and Google sheets. Working knowledge of Google analytics.
Computer Skills: expert use of Google / Microsoft Word processor, Google Analytics, Ad platforms
Required Work Experience: 3 years
Gender Preference: Female
What do we look for in our candidates?
Entrepeneural Spirit and an egoless nature.
Proven work ethic with utmost integrity and desire to excel and succeed.
Self motivated, passionate, empathetic and approachable.
You love to have fun, but you also take your responsibilities seriously.
Phone: (0422) 2515609 / 2515610
Isha Yoga Center
Ishana Vihar Post
Coimbatore – 641 114
Tamil Nadu, India.