Context of this Job
This is an open position for Sales & Marketing at Isha Foundation.
The foothills of the Velliangiri mountains, forty kilometers from the city of Coimbatore in South India, serve as home for the Isha Yoga Center. The Center is dedicated to fostering inner transformation and creating an established state of wellbeing in individuals. The large residential facility houses an active international community of brahmacharis, full-time volunteers and visitors. Established by Sadhguru as a powerful sthana (a center for inner growth), it is unique in its offering of all the four paths of yoga – gnana (knowledge), karma (action), kriya (energy) and bhakti (devotion). Every week, thousands of people converge at the center to seek out inner peace and wellbeing, making it a vibrant hub of spiritual growth and activity.
“The reason why the ashram is being structured and created the way it is, is to make people understand that a spiritual process does not mean barrenness of life. Spiritual process means grandeur of life. It does not mean obscenity of excess but grandeur of life. Some aspects very carefully crafted to be minimalistic, some elaborate and exuberant.” - Sadhguru
What your role will be
Create detailed campaign / marketing plan to meet the campaign objective.
Conversion of the Campaign plan to Key Result Areas and activities under each KRA.
Listing out the various assets (Videos, Designs, Articles, captions etc.) needed for the campaign.
Provide high-level requirement to the Content Strategist / Service Departments for asset generation.
Plan the sequence of release for the campaign
Follow up to ensure the delivery of assets
Ensure the posting of the assets under various platforms. (online and offline)
Coordinate with volunteers / departments to execute offline reach.
Project Manage and ensure the execution of the campaign plan
Look for analytics / constant feedback measuring the success of the plan.
Tweak the plan if needed to ensure marketing outcomes of the campaign.
Minimal Educational Qualifications: Master of Business Administration(M.B.A)
Skills and Competencies: Marketing Experience, Project Management, Ability to persevere and achieve campaign outcomes, Abiltiy to follow up with other departments, Understanding of the Market dynamics both online and offline. Ability to create campaign / marketing plan and execute it
Computer Skills: MS Office Skills, Net savvy.
Required Work Experience: 5 years
Gender Preference: None
What do we look for in our candidates?
Entrepeneural Spirit and an egoless nature.
Proven work ethic with utmost integrity and desire to excel and succeed.
Self motivated, passionate, empathetic and approachable.
You love to have fun, but you also take your responsibilities seriously.
Phone: (0422) 2515609 / 2515610
Isha Yoga Center
Ishana Vihar Post
Coimbatore – 641 114
Tamil Nadu, India.