Context of this Job
This is an open position for Sales & Marketing at Isha Foundation.
The foothills of the Velliangiri mountains, forty kilometers from the city of Coimbatore in South India, serve as home for the Isha Yoga Center. The Center is dedicated to fostering inner transformation and creating an established state of wellbeing in individuals. The large residential facility houses an active international community of brahmacharis, full-time volunteers and visitors. Established by Sadhguru as a powerful sthana (a center for inner growth), it is unique in its offering of all the four paths of yoga – gnana (knowledge), karma (action), kriya (energy) and bhakti (devotion). Every week, thousands of people converge at the center to seek out inner peace and wellbeing, making it a vibrant hub of spiritual growth and activity.
“The reason why the ashram is being structured and created the way it is, is to make people understand that a spiritual process does not mean barrenness of life. Spiritual process means grandeur of life. It does not mean obscenity of excess but grandeur of life. Some aspects very carefully crafted to be minimalistic, some elaborate and exuberant.” - Sadhguru
What your role will be
Content Creation Create new innovative ideas for blogs/sliders/Fb engagement posts/ animated videos/digging interesting contents/ Live Content etc Research and identify Sadhguru Content from Gnanetra, which has a potential to go viral/ appreciated by our community. Create Content to different Segments – See/thnk / do Look for current affairs, and pitch content accordingly Create content calendar based on strategy Incorporate SEO inputs Create blog Content based on SEO plan Look for LIve blog, FB, YT, tweeting opportunities and execute Responsible for Marketing Outcomes: Make sure all platforms content flows as per our defined content strategy, look for various performance indicators, and constantly see how to sustain the growth. Draw meaningful inference and conclusions from data and incorporate learnings into content creation on a regular basis. Get updated on new developments in technology and otherwise and see how to integrate new ideas. Create platform centric strategies for effective reach. Synergy and Management Ensure monthly meeting happens with team members (platform owners, Analyst) to review tracking reports Develop and maintain social media calendar and circulate before the start of the quarter Ensure Monthly meeting with dept members related to event calendar for the upcoming quarter and the upcoming month. Schedule governance meeting and drive agenda (concerns, regular reports) Develop and design a monthly / weekly release schedule Execution With the help of the platform owners, follow-up with the service departments (English Pub, Impressions, Video Publications, ILP, GLP) and ensure that the content is created as per the plan. Create Systems to give feedback and ensure quality output from the service departments
Minimal Educational Qualifications: Master of Business Administration(M.B.A)
Skills and Competencies: Content generation Skills, Eye for identifying Viral content, ability to project manage, Ability to develop content strategy across Social Media Platforms
Computer Skills: Ms-office skills, Social Media Skills
Required Work Experience: 8 years
Gender Preference: None
What do we look for in our candidates?
Entrepeneural Spirit and an egoless nature.
Proven work ethic with utmost integrity and desire to excel and succeed.
Self motivated, passionate, empathetic and approachable.
You love to have fun, but you also take your responsibilities seriously.
Phone: (0422) 2515609 / 2515610
Isha Yoga Center
Ishana Vihar Post
Coimbatore – 641 114
Tamil Nadu, India.