Context of this Job
This is an open position for Sales & Marketing at Isha Foundation.
The foothills of the Velliangiri mountains, forty kilometers from the city of Coimbatore in South India, serve as home for the Isha Yoga Center. The Center is dedicated to fostering inner transformation and creating an established state of wellbeing in individuals. The large residential facility houses an active international community of brahmacharis, full-time volunteers and visitors. Established by Sadhguru as a powerful sthana (a center for inner growth), it is unique in its offering of all the four paths of yoga – gnana (knowledge), karma (action), kriya (energy) and bhakti (devotion). Every week, thousands of people converge at the center to seek out inner peace and wellbeing, making it a vibrant hub of spiritual growth and activity.
“The reason why the ashram is being structured and created the way it is, is to make people understand that a spiritual process does not mean barrenness of life. Spiritual process means grandeur of life. It does not mean obscenity of excess but grandeur of life. Some aspects very carefully crafted to be minimalistic, some elaborate and exuberant.” - Sadhguru
What your role will be
Identify opportunities for contexual and relevant, internal and external link building.
Ability to build relationships with influencers, publications and content creaters in the digital space, and create backlinks for the website.
Execute competitive research to identify strenghts and weaknesses and opportunity areas in Content/Backlinks/Technical aspects of the website
Perform keyword research and on page optimization. Ability to do this in Indian languages (Hindi, Tamil, Telugu or Marathi)
Comfortable in learning new tools and techniques to execute job function effectively and efficiently
Good understanding of basic concepts of SEO and Google search Console
Minimal Educational Qualifications: Bachelor of Business Management(B.B.M)
Skills and Competencies: Great communication skills, Good at building relationships. Experience with outreach activities. Exposure to concepts in link building, competitive research, Content Research and optimization. Good command over Hindi/Tamil/Marathi would be a bonus.
Computer Skills: Proficiency in MS Excel, PowerPoint, and Word, comfortable with internet based research. Basic understanding of HTML and CSS would be a plus.
Required Work Experience: 1 year
Gender Preference: None
What do we look for in our candidates?
Entrepeneural Spirit and an egoless nature.
Proven work ethic with utmost integrity and desire to excel and succeed.
Self motivated, passionate, empathetic and approachable.
You love to have fun, but you also take your responsibilities seriously.