Context of this Job
This is an open position for Bengaluru Office at Isha Foundation.
The foothills of the Velliangiri mountains, forty kilometers from the city of Coimbatore in South India, serve as home for the Isha Yoga Center. The Center is dedicated to fostering inner transformation and creating an established state of wellbeing in individuals. The large residential facility houses an active international community of brahmacharis, full-time volunteers and visitors. Established by Sadhguru as a powerful sthana (a center for inner growth), it is unique in its offering of all the four paths of yoga – gnana (knowledge), karma (action), kriya (energy) and bhakti (devotion). Every week, thousands of people converge at the center to seek out inner peace and wellbeing, making it a vibrant hub of spiritual growth and activity.
“The reason why the ashram is being structured and created the way it is, is to make people understand that a spiritual process does not mean barrenness of life. Spiritual process means grandeur of life. It does not mean obscenity of excess but grandeur of life. Some aspects very carefully crafted to be minimalistic, some elaborate and exuberant.” - Sadhguru
What your role will be
Develop strategies to achieve business objectives - increase awareness/visits/leads/signups/conversions
Perform keyword research to optimize content and uncover new opportunities
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Develop and implement link building campaigns
Identify opportunities and implement Internal link-building activities
Audit web properties & recommend improvements to internal stakeholders.
Perform industry analyses to identify opportunities for improvement.
Perform competitive analysis to evaluate competitor strategies and identify areas of opportunities.
Monitor Google Search Console for issues, indexation status and errors.
When needed, provide recommended site structure/page layout recommendations for optimal SEO performance.
Recommend strategies for redirect and retirement of old and out dated content.
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Communication to team and management on SEO development.
Be an evangelist for SEO for internal stakeholders and educate and train other teams - business, content and publishing teams, social media teams on various aspects of SEO
Minimal Educational Qualifications: Bachelor of Engineering(B.E) and / or Bachelor of Science(B.Sc) and / or Master of Business Administration(M.B.A)
Skills and Competencies: Passion for SEO and overall internet marketing Outstanding ability to think creatively, strategically and identify and resolve problems Attention to detail and persistence to handle ambiguous situations and challenges in delivery Effective communication skills 6+ years of SEO experience across multiple sites with industry-leading results Proven results with enterprise SEO in a competitive industry Experience making strategic recommendations & implementing them Comfort with informing technical SEO updates and implementing content strategy In-depth experience with leading web analytics & SEO tools Bachelor's degree
Computer Skills: roficiency in MS Excel, PowerPoint, and Word, comfortable with internet based research. Basic understanding of HTML and CSS would be a plus.
Required Work Experience: 5 years
Gender Preference: None
What do we look for in our candidates?
Entrepeneural Spirit and an egoless nature.
Proven work ethic with utmost integrity and desire to excel and succeed.
Self motivated, passionate, empathetic and approachable.
You love to have fun, but you also take your responsibilities seriously.