Paid Marketing Manager

Bengaluru Office

Context of this Job

This is an open position for Bengaluru Office at Isha Foundation.

The foothills of the Velliangiri mountains, forty kilometers from the city of Coimbatore in South India, serve as home for the Isha Yoga Center. The Center is dedicated to fostering inner transformation and creating an established state of wellbeing in individuals. The large residential facility houses an active international community of brahmacharis, full-time volunteers and visitors. Established by Sadhguru as a powerful sthana (a center for inner growth), it is unique in its offering of all the four paths of yoga – gnana (knowledge), karma (action), kriya (energy) and bhakti (devotion). Every week, thousands of people converge at the center to seek out inner peace and wellbeing, making it a vibrant hub of spiritual growth and activity.

“The reason why the ashram is being structured and created the way it is, is to make people understand that a spiritual process does not mean barrenness of life. Spiritual process means grandeur of life. It does not mean obscenity of excess but grandeur of life. Some aspects very carefully crafted to be minimalistic, some elaborate and exuberant.” - Sadhguru

Read more about Isha Foundation...

What your role will be

Work with marketing team, understand the overall campaign objectives, develop & execute paid search marketing strategies across various ad platforms (Google, YouTube, Facebook, LinkedIn). 

Experience managing paid campaigns using Search, Display, Video formats

Understanding of all relevant metrics & KPIs 

Audience targeting in ad platforms across different stages of the buying cycle 

Ability to identify key messages / value proposition that are relevant to audience across different stages of the buying cycle 

Experience creating ad copies based on key messages / value proposition

Work with design & video teams, provide inputs as well as feedback to obtain banner ads & video ads 

Work with technology team, ensure paid search ad platform codes & Google Analytics tracking codes are triggering & collecting data. 

Manage the day-to-day search marketing activities of the various campaigns across different ad platforms , including the campaign planning, implementation, and budget management. 

Build reports and summarize the campaign results including the findings and suggest ways to improve Reviewing and optimize campaigns based on their performance incl. Bid optimization, campaign optimization

Required Competencies

Minimal Educational Qualifications: Bachelor of Business Administration(B.B.A) and / or Bachelor of Business Management(B.B.M) and / or Bachelor of Commerce(B.Com) and / or Bachelor of Communication Journalism(B.C.J) and / or Bachelor of Engineering(B.E) and / or Bachelor of Science(B.Sc) and / or Bachelors of Technology(B.Tech)

Skills and Competencies: In-depth knowledge of the leading PPC platforms, social media ad platforms and display ad networks incl. Google Ads / Facebook / Instagram / Bing Ads / LinkedIn ad platforms Proven track record of paid marketing successes. Familiarity with landing page design and conversion rate optimization (CRO) best practices. Ability to write compelling ad copies positioning the product / service properly to the target audience. Fluency in English - strong writing and speaking skills Expert knowledge of excel and Google sheets. Working knowledge of Google analytics.

Computer Skills: expert use of Google / Microsoft Word processor, Paid ad platforms - Google Ads, Facebook, LinkedIn, Bing, Google Analytics

Required Work Experience: 4 years

Gender Preference: None

Isha Yoga Center Headquarters of the foundation is situated at the Veligangiri foothills, also known as the Kailash of the South.

What do we look for in our candidates?

Entrepeneural Spirit and an egoless nature.

Proven work ethic with utmost integrity and desire to excel and succeed.

Self motivated, passionate, empathetic and approachable.

You love to have fun, but you also take your responsibilities seriously.