Category Manager

Bengaluru Office

Context of this Job

This is an open position for Bengaluru Office at Isha Foundation.

The foothills of the Velliangiri mountains, forty kilometers from the city of Coimbatore in South India, serve as home for the Isha Yoga Center. The Center is dedicated to fostering inner transformation and creating an established state of wellbeing in individuals. The large residential facility houses an active international community of brahmacharis, full-time volunteers and visitors. Established by Sadhguru as a powerful sthana (a center for inner growth), it is unique in its offering of all the four paths of yoga – gnana (knowledge), karma (action), kriya (energy) and bhakti (devotion). Every week, thousands of people converge at the center to seek out inner peace and wellbeing, making it a vibrant hub of spiritual growth and activity.

“The reason why the ashram is being structured and created the way it is, is to make people understand that a spiritual process does not mean barrenness of life. Spiritual process means grandeur of life. It does not mean obscenity of excess but grandeur of life. Some aspects very carefully crafted to be minimalistic, some elaborate and exuberant.” - Sadhguru

Read more about Isha Foundation...

What your role will be

Vertical - Isha Programs Strategy Formulating a strategy to drive Isha program registrations with annual targets Align the annual targets with other functions and seeking support Measure, Report and Revisit strategy every quarter, along with strong reporting of KPIs Arrive at KPIs through the customer lifecycle including customer feedback post program Formulate a monthly plan with a clear outlook for the year Periodically, measure, report and publish reports to teams and management Customer understanding Understand the culture of Isha as a non-profit towards raising human consciousness and improving well being Be the voice of the customer internally Understand latest digital trends that impact digital content consumption and engagement Digital marketing Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc. Understand SEM, SEO and Email marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to registrations and from mobile app Promotions calendar Create promotions to drive registrations Own both creation and execution of promotions calendar including special occasions (Diwali, International yoga day, etc.) Content development Content Ideation/Creation to drive engagement for Isha Programs. Working with in-house/ external designers to produce materials of visual impact and within brand guidelines. Marketing analytics Understanding of how digital marketing domains work and prepare the roadmap for Digital marketing Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format.

Required Competencies

Minimal Educational Qualifications: Other

Skills and Competencies: Degree in Marketing would definitely help; however not a requirement for the right candidate Understanding of users on internet High levels of problem solving skills and ability to work with data and numbers. Comfort with numbers and rapid on-going analysis Self starter, high levels of responsibility Prior experience in digital roles / category management

Computer Skills: as per JD

Required Work Experience: 4 years

Gender Preference: None

Isha Yoga Center Headquarters of the foundation is situated at the Veligangiri foothills, also known as the Kailash of the South.

What do we look for in our candidates?

Entrepeneural Spirit and an egoless nature.

Proven work ethic with utmost integrity and desire to excel and succeed.

Self motivated, passionate, empathetic and approachable.

You love to have fun, but you also take your responsibilities seriously.